Villa Le Masse

An oil with character
deserves a label
with character

Packaging

2026

Villa Le Masse’s label undersold the product, presenting it as generic organic rather than origin-driven, crafted, and culturally rooted. For a product shaped by land, time, and human care, this meant a loss of meaning — and a loss of perceived value.

We built the new label around land, cultivation, time, and care. An illustration of hands framing an olive tree brings that story into focus, while expressive typography and a bright palette give the packaging a distinct character.

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contact

We are no B2B or B2C,
only P2P: People to People.
Let’s make this a real conversation.

Email: anna@heed-collective.com
Contra: anna_heedcollective
Instagram: @annagudvin

next project

Contra Labs

Brand IdentityVisual IdentityWebsite Design

contact

We are no B2B or B2C,only P2P: People to People.Let’s make this a real conversation.

Anna Gudvin

next project

Contra Labs

We are no B2B or B2C,
only P2P: People to People.
Let’s make this a real conversation.